Get Set For The Games. July 2017 - June 2018
From July 2017 to June 2018, I worked on the Get For The Games travel change behavior programme for the City of Gold Coast. My job was to strategically engage all of the shopping centres - big and small - impacted by the Games, as well as the major retailers such as Coles, Aldi, Woolworths, Kmart etc. I met with, and presented to senior management, store staff, manager events, BIs, and shopping centre retailer engagement events, as well as staffed public facing B2B events. A special shout out to Coles for being particularly amazing, and truly embracing best practice accross their entire Gold Coast portfolio.
As a bonus the team also featured as cartoon characters in all of the Get Set advertising campaign. I popped up quite a bit - including on the M1!